In conjunction with Guardian Malaysia's 54th anniversary, the group launched its #guardiancare initiative to focus on caring for the health of customers and the community.
#guardiancare is a sustainability initiative, that cares for you and your family, the shopping choices you make, and also for the community you live in. Guardian hopes to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian. At the end of the day, we want our customers to ‘care’ about what they buy and in turn, make the environment better, together we can make a difference.
Consequently, the initiative is centered around ‘because I care’ sentiment, and will focus on three key pillars connected to Guardian’s brand purpose.
#1 Health – good health and well-being of our customers and the communities
#2 Community – educating the community on their health concerns
#3 Environment – promoting responsible consumption and production practices, reducing single plastic use
To launch this initiative, Guardian is kicking off their Health campaign by giving away 10,000 #guardiancare packs, worth a total of RM400,000, to school children in 30 schools throughout the nation, in partnership with Yayasan Perintis Malaysia.
Each #guardiancare pack will contain a specially designed Covid-19 Handbook, which has been approved by the Ministry of Education and Ministry of Health and hygiene products such as handwash, sanitizers, face masks, tissue paper, and Gummies for kids vitamins. These #guardiancare packs will be distributed to B40 schoolchildren at schools identified by nearby Guardian stores.
For the second pillar of Community and its health, Guardian has started its Pharmacist Community Outreach program through Facebook Live segments and Instagram where our followers can ask the Pharmacist any health concern questions ‘live’ and get their answers instantly.
In addition, Guardian will also educate consumers on products that offer ’Clean beauty’ with natural or green ingredients and also products that are ‘Cruelty free’ (not tested on animals) and with sustainable packaging, products that are packed in re-cyclable or re-useable packaging.
To care for the Environment, Guardian has introduced a special Eco-friendly re-useable #guardiancare bag in their stores now which will sell for only RM1. The bags can carry far more weight than single use plastic bags.
To further reward our customers in this Anniversary month, Guardian has put together a massive 54th Anniversary Shopping Bonanza, on all its social media platforms, with special offers of 54% off on the purchase of the second item in the personal care, health care, and skincare, Botaneco hair and bath range of items. There are also Buy 1 Free 1 promotion for cosmetics including a Shop & Win contest on Guardian’s Facebook where all they need to do is to like the Guardian 54th Anniversary Bonanza Shop & Win post and PM their Guardian receipt for purchases from 1October to 27 October to be in the running for five prizes of a Surprise Box worth RM400 each to be won.
There is also a Shop, Wave and Win contest with MyDebit running from 1 October until 31 December 2021. All customers need to do is to spend a minimum of RM30 in a single receipt by using MyDebit with their ATM card and stand a chance to win a share of prizes worth RM520,000 over three monthly draws. Additionally, there is also a GrabPay deal where customers will get a RM6 discount with a minimum spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October 2021.
For more information, our customers can access our #guardiancare landing page on our website at www.guardian.com.my or any Guardian social media platform, FB, Instagram, and Tik Tok.
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