In conjunction with Guardian Malaysia's 54th anniversary, the group launched its #guardiancare initiative to focus on caring for the health of customers and the community.

#guardiancare is a sustainability initiative, that cares for you and your family, the shopping choices you make, and also for the community you live in. Guardian hopes to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian.  At the end of the day, we want our customers to ‘care’ about what they buy and in turn, make the environment better, together we can make a difference. 

Consequently, the initiative is centered around ‘because I care’ sentiment,  and will focus on three key pillars connected to Guardian’s brand purpose. 

#1 Health – good health and well-being of our customers and the communities

#2 Community – educating the community on their health concerns

#3 Environment – promoting responsible consumption and production practices, reducing single plastic use

There is also a Shop, Wave and Win contest with MyDebit running from 1 October until 31 December 2021.  All customers need to do is to spend a minimum of RM30 in a single receipt by using MyDebit with their ATM card and stand a chance to win a share of prizes worth RM520,000 over three monthly draws.  Additionally, there is also a GrabPay deal where customers will get a RM6 discount with a minimum spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October 2021. 

For more information, our customers can access our #guardiancare landing page on our website at www.guardian.com.my or any Guardian social media platform, FB, Instagram, and Tik Tok.